Scary. What's next? Knowing when you run out of Large Condoms?
An order form for Pepsi Home delivery? Giving you the GPS location of your girlfriend? (Actually, that's already a Mobile App).
I just don't think that you can say that the Facebook "Universe" is all that.
If there are 180,000,000 Facebook accounts in the U.S. and over 320,000,000 worldwide, when is the "tipping" point when you are everything to everybody? It's one thing to Downstream an advertiser message to an algorithmically selected subscriber, it's another to "wear out your welcome."
And, what about the market of 126,000,000 (well, take out 60 million 1-12 year olds) who don't have Facebook, or 65,000,000 non-Internet users?
My point is, thinking that Facebook could re-invent the appliance marketplace defies the logic. yes, they could make headway. Yes, they could get a market share. But to what end? To own 60% of the Mobile marketplace? Never Happen..Never. Competition wouldn't allow it.
In fact, I'd bet my last dime that if they try, a newer, better, "AKA Facebook" will appear.
Oh, and is Google just going to give up trying to "own" a lot of the traffic? Is Convergence and AnyThing, AnyTime, AnyWhere (AAA) going to go away?
Be the best at what you know, lead in a venue where you are the top brand; you can't be all things to all people, the Brand Dilution diminishes your Brand Value and Loyalty.
An order form for Pepsi Home delivery? Giving you the GPS location of your girlfriend? (Actually, that's already a Mobile App).
I just don't think that you can say that the Facebook "Universe" is all that.
If there are 180,000,000 Facebook accounts in the U.S. and over 320,000,000 worldwide, when is the "tipping" point when you are everything to everybody? It's one thing to Downstream an advertiser message to an algorithmically selected subscriber, it's another to "wear out your welcome."
And, what about the market of 126,000,000 (well, take out 60 million 1-12 year olds) who don't have Facebook, or 65,000,000 non-Internet users?
My point is, thinking that Facebook could re-invent the appliance marketplace defies the logic. yes, they could make headway. Yes, they could get a market share. But to what end? To own 60% of the Mobile marketplace? Never Happen..Never. Competition wouldn't allow it.
In fact, I'd bet my last dime that if they try, a newer, better, "AKA Facebook" will appear.
Oh, and is Google just going to give up trying to "own" a lot of the traffic? Is Convergence and AnyThing, AnyTime, AnyWhere (AAA) going to go away?
Be the best at what you know, lead in a venue where you are the top brand; you can't be all things to all people, the Brand Dilution diminishes your Brand Value and Loyalty.
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