Let's redefine greed to "seeking highest return on invested capital to better my company and society."
Seeking profit through good management practice is not venal, not greed. There ARE greedy people; I have no love for them or their practices (like the quasi-monopoly enjoyed by cable and telco over infrastructure used for entertainment, the Internet and communications), but I repect and appreciate the need for business to return profit to investors, otherwise what's the point of investing?
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