Search Engine advertising expansion

  So, if I have this right, Search is an excuse for advertising.
  Customer use of Search is the justification for expansion of advertising designs, right? The Products and Services, the data and knowledge that user's Search for is the entry into their Buying Process, right?
  The "monetization" of Search, through PPC and Display ads, and the monopoly established by Google, Yahoo and Microsoft (together over 85% of Search Traffic) add up to what?
  A better experience for Consumers?
  I don't think so.
  It isn't that current Search and Browser Programs aren't good, they're "sufficient." that's all, driven by the need for universal access and simplicity in delivering Results to Search Inquiries. They're not the best choices, they are the only choices.

  But they could be much better
  What happens when SWOA (Search W/Out Advertising) gets some traction?
  If Google, yahoo, Microsoft and others are the Libraries, and their Search Algorithms are the Librarians, how do we make them an "honest broker,"  a truth-directed and neutral trusted advisor when their objectives and ours differ?

  Everything from Moon Phases to Keyword and Keyphrase manipulation, over-weighting of sources, traffic generating programs by SEO companies, and a host of other factors determine the "organic" (the natural selection process) results of Rankings presented in a Search.

  Non-organic Search, known as Paid Rankings, dominates Search Results presentation; just analyze any Results page to see what is presented First.

  Does being First or in the Top Five influence Users "clicks?"

  You bet your Online Purchase it does!

  There should be a better way to deliver a service with so much potential for Consumers, and Business for that matter, that meets their needs, without the "pay to Play" potentially influencing the results you see.

   I'm not suggesting, as some do, that Search should be FREE; in fact Search IS Free- BUT Advertiser-supported. Therein the demonstrated conflict.

   I am suggesting, even hoping, that in a dark dorm room somewhere, in quiet workspaces, a converted garage, somebody is working on Artificial Intelligence (AI)-based Search that not only knows how to find the precise Answers, but is guided by empirical knowledge of You. Who, What, Where, When, Why, How. An "overlay " that intelligently predicts the Result you need, and delivers it, even "vets" the Results for credibility as it delivers them, based on criteria you have established, and the type of Search you undertake. Your AI, (mine would be called Leonardo (DaVinci), would know the difference between, "Locate Holly on GPS map" and "Find Steakhouse in Downtown Baltimore, Display Results." Or, "Find Home health Blood Pressure Software for my AI." Or, "Find Maryland Maps that Display active Oil and Gas well locations." "Place house in Standby, activate Security when I leave."

 "Leonardo, Program Kitchen to prepare a Caesar Salad."

  Wait, I'm getting ahead of myself; wishful thinking.

   Language skills will grow in importance to enable better word and phrase usage in assisting to define a Search or Inquiry, as will the AI's skill is translating what you said you need to a Result you can use.

    And, these search programs could be either advertiser-supported, or subscription-based as part of, say, your ISP Agreement.

  Much is still happening in Search Engine development, and will happen.

  New products and services like Internet Cloud Computer Service-based, Health, AI-assisted Education and Cloud Commuting Programs that will change our lives in ways we have only just started to consider, and change for the better, as well.

Posted via email from dis's posterous

Google Adsense is terrible

Below is the error message I got from Google after the Fifth EXACT FOLLOWING of their instructions.

Talk about driving somebody crazy. Worst is that they won't acknowledge the problem, and every Forum post on Google about this problem is the same-there ate LOTS!- and still....nothing.

Helllloooooo?!?! Carol Bartz??? Are you there? Is anybody? Google really doesn't care about this, it's not a profit center.

Help

This is the account information you entered:
Website Information
Website URL:	www.netwebomni.com
Website language:	English
Account Type
Account type:	Individual
Country or territory:	United States
Contact Information

Payee name: Address line 1: City: Ellicott City State, province or region: MD Zip or postal code: 21041 Country or territory: United States Phone: 410 591-1900 Email preference: Send me important service announcements.
Send me periodic newsletters. How did you find about Google AdSense: An ad for AdSense on a site other than Google.com Be sure all of this information is correct before you continue.
You cannot change your payee name or country/territory after this point.

A user with the email you specified already exists Please select a different Google Account login to access this account.

Which best describes you? I have an email address and password (Google Account) I already use with Google services like AdWords, Gmail, Orkut, or the personalized home page. I do not use these other services. I would like to create a new Google Account. Would you like to use your existing Google Account for AdSense? You can use your existing Google account email address and password for AdSense as well. Or you can choose new ones just for AdSense. I'd like to use my existing Google account for AdSense. I'd like to choose a new login name and password just for AdSense.

---

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Posted via email from dis's posterous

Lots and Lots of Bubbles

  With all the talk about problems in the banking and investment industries, the insurance and real estate industries, I have my own “bubble” definitions:

   Health Care: 16% ($2.2 Trillion (that’s Trillions with a Big “T”T folks, and growing) of American GDP. This is a Bubble by a factor of 2 at least. No one economic segment can represent that much of an economic system unless it is seriously out of line. unconstrained by normal free- market forces of competition, “technology disruption,” and more.   Health is ripe for a combination of cures and corrections, but only if we allow a redefinition of the relationship between the individual physician and the User.  

    This means that by inserting technology, disruptive technology, into the equation, a new Medical Business Model can be generated. One in which some of the high-cost diagnostic and well-care procedures can be automated through technology, made more efficient and productive, freeing the more expensive doctor’s time for the “value added” portion of the system, where the rote-ness of diagnosis and procedures is made more efficient, more productive through re-structuring. We already have enough wireless-enabled diagnostic instruments to initiate early stages of Cloud Health Care AT HOME. Imagine the savings just in well-care.    

    Education: We have similar problems and cures available in Education, where the mechanical parts of education can be “technology disrupted “through AI- assisted educational software programs that free a teacher and restructure their role into mentor/coach, a much more productive arrangement.

    U.S. Education Expenditures for 2008 were $1.1 Trillion dollars (that’s Trillions with a Big “T” folks), 7.4% of U.S. GNP, a cost much too high for the “value received” and reducible through technology-assisted education. (See my article “They can ALL Be Geniuses”)  

   Thepoint in all this is that there are bubbles beside financial and real estate bubbles. Segments of economies that get misaligned through conscious (legislated monopolies, unions, Luddite attitudes towards technology) or unconscious (media misdirection, usurpation of Value Structures) and restructuring over time find market forces sometimes initiate changes that are totally unforeseen with sometimes very bad consequences. Reluctance to plan for and accept technology -based changes allows resources, technology and human talent to be thwarted from the natural proclivity towards “better” that a truly free market produces.   

    Oh, and the biggest “Bubble” of all?     Government.    2009 Government Expenditures were 21% of GNP, some $2.1 Trillion dollars (that’s Trillions with a Big “T” folks!) by far the biggest bubble.    The American taxpayer has become the politician’s “piggy bank.” and, in fact, long ago emptied the piggy bank, and is now borrowing at an ever faster rate than ever before.   

   We may be looking at the bright light of extinction as a society, or at least “considerable negative modification of living standards,” and the Doctor has just walked into the room and said,  “She’s circling the drain.”

We simply must allow the changes that “disruptive technology” can effect for the better in health, Education, Government and at Work.

And while we’re at it, we have to consider the “negative leverage,” the potential threat that growing dependence on Computer Technology, the Internet  and related products and services can bring to bear; suddenly  and overnight create unforeseen problems that are magnified by the speed of our Communication Systems, and the symbiotic nature of technology in our economy.

via socyberty.com

Posted via web from dis's posterous

Lots and Lots of Bubbles

Lots and Lots of Bubbles

Comment to Steve Rubel Lifestram on Facebook trying the phone marketplace

  Scary. What's next?  Knowing when you run out of Large Condoms?
An order form for Pepsi Home delivery? Giving you the GPS location of your girlfriend? (Actually, that's already a Mobile App).
  I just don't think that you can say that the Facebook "Universe" is all that.
  If there are 180,000,000 Facebook accounts in the U.S. and over 320,000,000 worldwide, when is the "tipping" point when you are everything to everybody? It's one thing to Downstream an advertiser message to an algorithmically selected subscriber, it's another to "wear out your welcome."
  And, what about the market of 126,000,000 (well, take out 60 million 1-12 year olds) who don't have Facebook, or 65,000,000 non-Internet users?
  My point is,  thinking that Facebook could re-invent the appliance marketplace defies the logic. yes, they could make headway. Yes, they could get a market share. But to what end? To own 60% of the Mobile marketplace? Never Happen..Never. Competition wouldn't allow it.
In fact, I'd bet my last dime that if they try, a newer, better, "AKA Facebook" will appear.
  Oh, and is  Google just going to give up trying to "own" a lot of the traffic? Is Convergence and AnyThing, AnyTime, AnyWhere (AAA) going to go away?
  Be the best at what you know, lead in a venue where you are the top brand; you can't be all things to all people, the Brand Dilution diminishes your Brand Value and Loyalty.

Posted via email from dis's posterous

Gold pricing, demand and the Hype

At $1300 per ounce  we're talking $17.47 Billion (that's Billion with a Big "B" folks!). If the writer is suggesting that the entire run-up in gold, or even most of it is due to ETF purchasing, I suggest he look elsewhere.
   At a minimum, Chinese and Indian consumers buy LOTS of gold in lieu of savings-so do their financial intermediaries.
In any case Inflation "believers haven't changed their position at all.
Add to this, the many new casual gold buyers ("sell your old gold?"- and the many new merchants -Captain what's-his-name from Law and Order- now Scott Winters, and others and it seems to me that the Gold hype is still working.
If that is the case, that 420 tons will easily find homes, and then some.

Posted via email from dis's posterous

World energy supplies

  Here's the thing.

  The world has only discovered less than 20% of the Energy that is to be found and developed. Almost every day there are announcements of new discoveries, all around the word.

  Add to this the fact that only 65 countries (out of over 200) have even attempted any discovery research.

   That every time we find out-of-the-way discoveries (Lake Maricaibo) it makes us wonder why more hasn't been discovered, and that geological evidence RIGHT NOW points to attractive prospects that may be more difficult to get to and develop, but hold many times the totals of world energy reserves known as of today.

  Consider that even as populations grow and demand increases through industrialization of developing countries, Alternative Energy may have attained some momentum.

  If so, the numbers point to a "tipping point" between Alternative Energy cost of development and "manufacturing" and a comparative cost for fossil fuels.

  A shortage of fossil-derived sources can only lead to more demand for alternatives.

  We are not so far from that tipping point, and that implies that momentum is shifting in favor of alternatives that will at least act as a brake on the prices of fossil fuels.

  That has great implications for the Forecasts.

Posted via email from dis's posterous